Research methods for business : a skill-building approach.
By: Sekaran, Uma
.
Contributor(s): Bougie, Roger.
Material type: 
BookPublisher: New York : John Wiley, 2020Edition: 7th ed.Description: xxiii,420p.ISBN: 9781119663706 .Subject(s): Business -- Methodology -- Research | Business -- ResearchSummary: Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
No physical items for this record
includes bibliography ,glossary and index.
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
There are no comments for this item.